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“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”
���� Peter N. Tan, Senior Vice President, Hambrecht & Quist�
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Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for.
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The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.
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If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
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The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career.
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The Definitive Business Series. Your fast-track to business success.
- Sales Rank: #2037561 in Books
- Published on: 2007-12-10
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .75" w x 6.63" l, 1.26 pounds
- Binding: Paperback
- 336 pages
From the Back Cover
“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”
Peter N. Tan, Senior Vice President, Hambrecht & Quist
“Richard Stutely’s Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.”
Mike Brooke, Entrepreneur and Private Venture Capitalist
“Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.”
Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines
Make sure your business plan is a winner.
The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller�explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.
If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
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About the Author
Businessman and author Richard Stutelyhas handled business plans on every scale. He was a manager with HM Treasury, a stockbroker, a general manager of an international bank and more recently an MD of a multinational technology company. He has written many other books including The Economist Guide to Economic Indicators (1861974671) and written extensively for publications such as The Economist, The Accountant� and The Banker.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Thorough, yet simple
By Drew
I had thumbed through a few other business plan books that included worksheets and other mechanisms but that format never really worked for me. This book has plenty of sample sections and examples of good and bad plans, with explanations on how to improve the bad examples.
There is also a wealth of advice for presentation and knowing how to make that positive first impression.
It takes a slight time investment to get acquainted with the book. I found myself reading the book and writing nothing for a little while before I finally started out writing my own business plan (NB, I'm only about halfway through my current plan). Once you understand the sections that apply to your specific plan, though, understanding the goal of each section becomes much clearer and nearly makes the chore of writing your plan enjoyable.
If you're serious about writing a solid business plan, take the time and go through this book, then set out on your own plan.
0 of 0 people found the following review helpful.
Comprehensive wisdom
By Matthew Goldsbrough
I bought this book years ago and I still refer to it occasionally. It's a very comprehensive guide. The content is well structured and peppered with wise advice - I'd emphasise the 'intelligent' word in the the title of the book. For a first-time business plan writer, it may be overwhelming, which is why I wrote my Business Plans Made Really Simple: How To Write a Business Plan That Makes Sense to Investors, Colleagues, and Most Of All - You, to provide an easily-digestible high-level view which encourages people to get started on their plan. But this book, being much more in depth, will help anyone who wants to persevere and construct a thoroughly thought out plan.
0 of 0 people found the following review helpful.
It's all in the title
By Fay Kelly
This is the only guide you will ever need to understanding how to put a business plan together and in so doing you gain invaluable lessons on what makes business tick, from a master. I have used this book in an earlier edition, as a blueprint to attract finance for 3 ventures so I can vouch for its easy style and elegant solutions. Highly recommended whether you're starting, running or turning around a business. If you are in business you need to read this book from cover to cover and you don't need to be Einstein to understand it.
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