Free PDF Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
Free PDF Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
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Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. Combining surprising business wisdom with insightful and entertaining stories from his four decades on the front lines of some of the world's best-run companies, Lee shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.
- Sales Rank: #482908 in Books
- Brand: Vermilion
- Published on: 2009-06-01
- Original language: English
- Number of items: 1
- Dimensions: 8.46" h x .79" w x 5.31" l, .71 pounds
- Binding: Paperback
- 288 pages
- Vermilion
From Publishers Weekly
On his way up the career ladder to become Executive Vice President of Operations at Walt Disney World Resort, Cockerell freely admits he was such an autocratic young hotel and restaurant manager that he was hit over the head with a beer bottle by an employee he'd treated poorly. This and other incidents (including a bashing with a clipboard) convinced Cockerell to study leadership, which he proceeded to do with gusto throughout his stellar career, ultimately creating the Disney Great Leaders strategies. The author's engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney's employee-driven ethos. Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as "great leadership leads to employee excellence, which leads to customer satisfaction and strong business results." Cockerell's willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book" -- Ken Blanchard, co-author The One-Minute Manager "Shows the magic in leadership - and the leadership in magic! Read this book!" -- Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There "A highly worthwhile volume, Creating Magic transcends the leadership business speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies" -- Ted J Kleisner, President and CEO, Hershey "Elegant in its simplicity and practicality. Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead." -- George Bodenheimer, President, ESPN, Inc and ABC Sports
About the Author
Following a career in the hospitality industry, Lee Cockerell moved to Walt Disney World(R) Resort, latterly as Executive Vice President of Operations. He has since launched a highly successful career as an independent public speaker and consultant to major corporations worldwide. www.leecockerell.com
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good Book
By C. Evans
I felt like this was a good start for a leadership book. Every time I picked it up it gave me good ideas on how to improve not just my leadership skills but also the communication between members of my team.
I'm glad I read it. I think it is beneficial and worth having in everyone's library.
The reason why I gave it 3 stars is because at times the chapters dragged on and were s bit repetitive and long. Otherwise nicely done.
1 of 1 people found the following review helpful.
Great Book! Must read and re-read
By Reviewinator
This is a great book for several different groups. Leadership guru types and anyone who is thinking about leadership should read this book. It is a book about leadership and how it works in the real world with real-life examples. It is a book to read and understand, but also a book to re-read often. Many of the lessons need to be refreshed or you need to be reminded of them. This is a very accessible book and an easy read.
It is also a great book if you want behind-the-scenes-info about Disney. It is not a book about Disney but many of the illustrations are from the author's time at Disney, or somehow connect to Disney. If you are interested in the company, or want to understand how and were the Disney Magic (no not the boat) comes from, this is the book to read. Many of the stories are heartwarming and charming.
Finally, it is a great book for anyone who is thinking about leadership or going into a leadership role. It gives you a look at the "other side of the desk". Instead of fancy theories about leadership and what it takes to be a leader, the author gives simple outlines of what a leader needs in their toolkit to be successful. It takes away the mystery and provides very easy to follow advise for people who supervise one other person, to a CEO who supervises a whole company.
0 of 0 people found the following review helpful.
Best Book On Disney
By Esther Dan
I have ready several books on Disney and this is the best I have read about the behind the scenes leadership of Disney creating magic for her customers from all over the world!
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