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  • Sales Rank: #118651 in eBooks
  • Released on: 2015-08-19
  • Format: Kindle eBook

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Rabu, 07 Maret 2012

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  • Sales Rank: #1715272 in eBooks
  • Published on: 2015-08-05
  • Released on: 2015-08-05
  • Format: Kindle eBook

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Sabtu, 03 Maret 2012

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THIS TITLE HAS BEEN UPDATED TO REFLECT THE 2016 MLA UPDATES! Our editorial team has updated this text based on content from The MLA Handbook, 8th Edition. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.

Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today’s highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they’ll encounter on the job.

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See what's in the LaunchPad

  • Sales Rank: #148270 in Books
  • Published on: 2016-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.29" h x 1.08" w x 7.87" l, .0 pounds
  • Binding: Paperback
  • 768 pages

About the Author
Mike Markel is director of technical communication at Boise State University, where he teaches both undergraduate and graduate courses. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.His latest book is Big Sick Heart, a mystery."

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With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.

Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

  • Sales Rank: #722831 in Books
  • Published on: 2010-10-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.40" h x 6.10" w x 9.30" l, 1.35 pounds
  • Binding: Hardcover
  • 384 pages

From Booklist
A descendant of the Cadbury family of chocolatiers, author Cadbury is also an award-winning documentary producer for the BBC and has seven other books to her credit. The history of chocolate, from its origins as an exotic Aztec beverage to the most prized confectionery in the world, is told here through the eyes of the British Quaker family that transformed a gritty, oily brew into one of the most sought-after delectable treats on the planet. In doing so, the Cadbury brothers turned their father’s humble and nearly bankrupt business into a globally dominant corporation in the span of two generations. The path to success was not easy, and Cadbury tells the story of fierce competition from names like Fry, Nestl�, Hershey, and Mars, as well as the Dutch and Swiss entrepreneurs who were so crucial in cracking the food chemistry of the cacao bean. Cadbury chronicles 150 years of chocolate wars that only heated up further into a global-merger competition, which saw the venerated Cadbury brand get swallowed up by the food giant Kraft in 2009. This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. --David Siegfried

Review
Library Journal
“Although written by proud Cadbury kin, the narrative is balanced and fair. This is a well written and well researched look at chocolate and the Quaker business tradition that any food or history buff will enjoy.”

Sunday Times
“Chocolate Wars – clear, readable and richly detailed – is at least as much about Quakers as it is about chocolate... enjoyable.”

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[T497.Ebook] Fee Download MySQL Workbench: Data Modeling & Development (Oracle Press), by Michael McLaughlin

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MySQL Workbench: Data Modeling & Development (Oracle Press), by Michael McLaughlin



MySQL Workbench: Data Modeling & Development (Oracle Press), by Michael McLaughlin

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MySQL Workbench: Data Modeling & Development (Oracle Press), by Michael McLaughlin

The only Oracle Press guide to MySQL Workbench explains how to design and model MySQL databases.

MySQL Workbench Data Modeling and Development helps developers learn how to effectively use this powerful product for database modeling, reverse engineering, and interaction with the database without writing SQL statements. MySQL Workbench is a graphical user interface that can be used to create and maintain MySQL databases without coding. The book covers the interface and explains how to accomplish each step by illustrating best practices visually.

Clear examples, instructions, and explanations reveal, in a single volume, the art of database modeling. This Oracle Press guide shows you how to get the tool to do what you want. Annotated screen shots demonstrate all interactions with the tool, and text explains the how, what, and why of each step.

Complete coverage

Installation and Configuration; Creating and Managing Connections; Data Modeling Concepts; Creating an ERD; Defining the Physical Schemata; Creating and Managing Tables; Creating and Managing Relationships; Creating and Managing Views; Creating and Managing Routines; Creating and Managing Routine Groups; Creating and Managing User & Groups; Creating and Managing SQL Scripts; Generating SQL Scripts; Forward Engineering a Data Model; Synchronize a Model with a Database; Reverse Engineering a Database; Managing Differences in the Data Catalog; Creating and Managing Model Notes; Editing Table Data; Editing Generated Scripts; Creating New Instances; Managing Import and Export; Managing Security; Managing Server Instances

  • Sales Rank: #580846 in eBooks
  • Published on: 2013-05-06
  • Released on: 2013-05-06
  • Format: Kindle eBook

About the Author

Michael McLaughlin, Oracle ACE, is a professor at BYU - Idaho in the Computer Information Technology Department of the Business and Communication School. He teaches courses on IT management, databases, and systems analysis and design. Michael is the author of Oracle Database 11g PL/SQL Programming, Oracle Database 10g Express Edition PHP Web Programming, and Oracle Database 11g & MySQL 5.6 Developer Handbook. He is the co-author of Oracle Database 11g PL/SQL Programming Workbook, Oracle Database 10g PL/SQL Programming, Expert Oracle PL/SQL, and Oracle Database AJAX & PHP Web Application Development. Michael worked at Oracle Corporation for more than eight years, most recently as the senior applications upgrade manger in E-Business Suite Release Engineering.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Great for anyone who uses the FREE MyQL Workbench
By David M. Stokes
MySQL Workbench:
Data Modeling & Development
Michael McLaughlin
Oracle Press
ISBN 978-0-07-178188-5

MySQL Workbench is one of those tools that quickly becomes invaluable. It is a SQL query tool, a data modeler, and an admin tool all in one. As such a complicated tool, there is a bit of a learning curve before one can move beyond the basic functionality. Now there is a book that not only is a guided tour of MySQL Workbench but it contains little snippets full of DBA and system admin tricks that make this a must have for anyone using Workbench.

The book is divided into six sections that starts with configuration. This part of the book assumes now previous database or MySQL background as it gently guides you through the installation of the key components on mac OS X, Windows, and Linux. The author's teaching background is very evident here as the material is 'undergraduate proof' and very clearly written. The illustrations are large, clear, and informative.

The second section covers data modeling including creating tables, reverse engineering schemas, and creating routines. This section covers it all from the theory of data modeling through building complex schemas with foreign keys. The discussion on the choice of keys in tables should be mandatory reading for any DBA.

The third section delves into using Workbench for query development and the management of SQL scripts. This section is short and to the point.

Many folks use Workbench as an admin tool and the fourth section covers setting up connections, user management (MySQL has no predefined user roles but Workbench allows the set of users with privileges for various task like DBA, backup administrator, and such). Importing, migrating and exporting databases is extensively covered.

The book finishes up with chapter questions (and you need to be careful; some of the questions are tougher than they look), how to extend Workbench, and setting MS SQL Server (to use the migration tools).

Does the book lack anything? Well, it does not cover the recent MySQL Utilities that allow the cloning of a server for replication and replication fail over. But those are very new and no doubt will picked up for a future revision.

But do you need this book? Yes, if you are new to Workbench and want to get up to speed quickly. Yes if you are getting into data modeling. And yes if you are not a full time DBA and want to use this free tool as your admin interface. Old, barnacle crusted DBAs my not need a copy but they should buy them for their juniors.

6 of 7 people found the following review helpful.
Excellent resource for Data Modeling concepts
By J-Dog
This book was impressive to me from the start. It explains how to setup the needed programs to get the best use out of the book in simple easy to understand instructions that my grandmother could use. I was able to use the material in this book to help a family member effectively understand data modeling and how to develop it as part of his transition to an economic analyst. The book is of use to folks starting at the raw novice level all the way to experienced DBA's looking to speed up daily tasks. The data modeling and development concepts translate across database platforms to make things easier which every database you decide to use.

4 of 5 people found the following review helpful.
Great resource for students and professionals.
By Jeremy H
As a student learning Oracle MySQL Server, Michael McLaughlin's book has been an invaluable resource for database design and development using MySQL Workbench. It takes a complex subject and provides step-by-step instructions on how to use Workbench for data modeling and queries. Having had no prior experience with Workbench, this book makes the tool easy to learn and use. I highly recommend this book to any who want to learn MySQL Workbench.

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Jumat, 02 Maret 2012

[K711.Ebook] Get Free Ebook Undoing Depression: What Therapy Doesn't Teach You and Medication Can't Give You, by Richard O'Connor

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Undoing Depression:  What Therapy Doesn't Teach You and Medication Can't Give You, by Richard O'Connor

Undoing Depression: What Therapy Doesn't Teach You and Medication Can't Give You, by Richard O'Connor



Undoing Depression:  What Therapy Doesn't Teach You and Medication Can't Give You, by Richard O'Connor

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Undoing Depression:  What Therapy Doesn't Teach You and Medication Can't Give You, by Richard O'Connor

A practicing psychotherapist who has himself struggled with depression teaches fellow sufferers how to use new ways of thinking, feeling, and being to break the pattern of depression.

  • Sales Rank: #742620 in Books
  • Published on: 1997-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 1.25" w x 5.75" l, 1.27 pounds
  • Binding: Hardcover
  • 368 pages

About the Author
Richard O’Connor, PhD, is a practicing psychotherapist with offices in Canaan, Connecticut, and New York City. He is also the author of Active Treatment of Depression, Undoing Perpetual Stress, and Happy at Last. For more information, visit www.undoingdepression.com.

Most helpful customer reviews

290 of 300 people found the following review helpful.
Brilliantly insightful book!
By Kate McMurry
Dr. O'Connor served for 14 years as executive director of the Northwest Center for Family Service and Mental Health, a private, nonprofit mental health clinic in Litchfield County, Connecticut, overseeing the work of twenty mental health professionals in treating almost a thousand patients per year. He is a practicing psychotherapist, with offices in Canaan, Connecticut, and New York City. ....In his biography on this site, he states that he believes "depression can never be fully grasped by mental health professionals who have not experienced it." In Dr. O'Connor's case, as a therapist, he has a unique and powerful perspective because he is the son of a depressive who committed suicide, has suffered depression himself, and applied the insights presented in his book in his own life to heal his depression.
This book is very well-written, clear and accessible even when the doctor is talking about complex, professional issues in the mental health community. There is a thorough index and plentiful endnotes, as well as a very complete bibliography of recommended reading. The four sections of the book listed in the table of contents are: What We Know about Depression; Learning New Skills; Putting the Skills to Work; A New Synthesis.
I believe this is one of the top books ever written on depression. If you only have time to read one book on the subject, I would heartily recommend you make it this one, because it is utterly brilliant. I personally believe that one of the most profound things a theorist can do is synthesize seemingly opposing or unlike ideas, pulling them together in a comprehensible whole, which is what Dr. O'Connor does so very, very well here. He has thoroughly surveyed the existing information on depression, made clear what we know and don't know about it, and what most often works, or doesn't work, to treat depression.
In this regard, his discussion of why we don't have a comprehensive theory of depression at the present time is wonderful. Within this discussion he states: "The Freudian theory of human functioning has been on its last legs for some time, and we wait for a new theory, a new paradigm, to replace it….[A]lthough there is a wish to achieve a biochemical theory of human behavior, our current knowledge leaves us far from it; and if we had it, it would not answer our most interesting human questions."
He covers the effects of trauma on depression and the biological basis of mental illnesses such as schizophrenia, manic depression and major depression and how this conception removes stigma. Then he asserts that though symptoms of mental illness are "biochemically mediated, that doesn't make [them inevitably] biochemically caused…." He is not anti-medication, but he states that medications can't tell us how to raise healthy children, make difficult decisions, or help us find meaning in life. He believes that "both nature and nurture play a part in the development of depression"--and in its cure. He states that "in depression, you use medication to help alleviate the pain and suffering, but the patient may still feel a lack of confidence, be painfully shy, lack assertive skills, have a distorted self-image…procrastinate…be stuck in a loveless marriage or a dead-end job. The patient must address these kinds of issues…or else he may suffer less but still not be part of life."
It is this issue that the book addresses very thoroughly: how to engage in a deliberate skill-building program in conjunction with medication (or without it if you are one of the unlucky, sizeable percentage of depression sufferers diagnosed with "resistant depression" because antidepressants do not work for you). In his skill-building program, the author covers emotions, behavior, thinking, relationships, the self, and aids to recovery. He then discusses how to put these new skills to work on the job, in intimate relationships and in the community at large.
An extremely thorough, comprehensive, invaluable guide!

654 of 689 people found the following review helpful.
Thoughts and Actions That Can Overcome Depression
By Donald Mitchell
The author is quick the point out (and he is correct) that this book will not improve or cure depression by itself. You need professional help for that. Instead, the purpose of this book (which it magnificently addresses) is to describe what the depressed person and the depressed person's family and friends need to be doing to provide the maximum likelihood of overcoming depression. That's a reasonable promise and premise for a book on this important subject, and you can begin to overcome your ignorance (and the harm it can bring) by reading this book and acting on its advice.
First, the bad news. Depression is increasing. Worse still, the younger someone is, the more likely that the person will experience depression sometime. Even worse, many people are undiagnosed, and suffer alone with their affliction.
Second, the good news. Around 70 percent of all those suffering from depression will improve with either drug therapy or mental health treatments. Those who get both do even better.
Third, more bad news. Depression tends to recur for many people.
The voice addressing these issues is an expert one. He is a psychotherapist who runs a community health center. More importantly, he has suffered from depression himself. I doubt if you can get more direct access to what depression is all about than from Richard O'Connor. I admire his caring to share so much of his own pain with us, and respect him enormously for this gift he has given us all.
Depression is currently under reevaluation. No single paradigm seems to capture all of its elements. Undoubtedly, an improved scientific model for it will emerge. There are signs that it can have roots in disturbed relations between Mother and child, family dysfunction, possibly genetic disorders of brain chemistry (like using up seratonin too rapidly), other traumas, and poor thinking habits. Who knows what else may turn up?
Many people try to deal with this problem too much on their own. Families often put up with the depressed person's behavior, not knowing what else to do. Others reject the depressed person, which will usually make the situation worse. O'Connor lays out common sense guidelines that should make a diference: for depressed people, for those who care about them, and for those who treat them.
The author sees depression as a disease and as a social problem, "an illness to be treated professionally and a failure of adaptation that we must overcome through self-determinination." He outlines important principles for the depressed person: (1) Feel your feelings (depression is the suppression of feelings -- acknowledging those feelings often causes depression to improve). (2) Realize that nothing comes out of the blue (your depressed state has a root cause that you should look for in an event or situation). (3) Challenge your depressed thinking by questioning your assumptions, especially ones that center on meaningless perfectionism. (4) Establish priorities so that your energies go into what will be on what's most important to you. (5) Communicate as directly as possible to everyone around you. Depressed people are often poor communicators who don't get their emotional needs served. With better communication, they can experience a more supportive emotional environment. (6) Take care of your self. Learn to enjoy yourself. (7) Take and expect the right responsibility for yourself -- for your own actions. Depressed people often feel guilty about things that they have no responsibility for (like the death of a parent or the divorce of their parents). (8) Look for heroes. These role models can empower you to see the way to improve, especially if they were also depressed like Lincoln. (9) Be generous. Helping others puts your own situation into perspective. (10) Cultivate intimacy. This means letting down your defenses so people can see you as you are, and accept you for that. Depressed people often feel disgusted with their true selves, and hide that self from everyone. (11) Practice detachment. Depressed people are often overly critical and pessimistic. Seeing things in the proper perspective can heal a lot of inappropriate pain. (12) Get help when you need it. This may be the most important piece of advice since so many people do not.
The book is filled with personal examples and case studies of people the author has treated, which help make the points easier to understand.
I was astonished to realize that there is no self-help network like there is for alcoholics and those with other mental and behavioral problems. The author shares some experiences with having established such groups that can be a prototype for creating such a network in the future. I think that is an important priority for improving the mental health of our society from what this book shares.
Mental health professionals will find good advice for overcoming the parochialism of whatever discipline they originally trained in, to create links to the other treatments the depressed patients need. Those who provide therapy discussions will benefit from the author's own assessments of how therapies helped or did not help him. The therapist as caring adult is emphasized above the particular technique used.
I was fascinated by how often this book pointed out problems related to stalls that most people have such as poor communications, procrastination, misconception, disbelief, tradition, independence, purposelessness, wishful thinking, and avoidance of the unattractive. The depressed person seems to have more of these at the same time than the people I work with. Yet both groups have in common that they have not yet learned the stallbusting techniques that can improve or overcome these stalls. To some extent, the lack of understanding of how to focus our minds is one of the causes of depression in our society. So here is another reason to learn the questions and focus that can enormously improve personal and organizational effectiveness. I rate this book a 2,000 percent solution stallbuster, and hope that you will read it and apply its lessons. Whether you are depressed or not, we all will encounter depressed people and this book can make us more helpful to them.
Since reading this book, I have been greatly helped by it in understanding the depressed people I know. Following the advice here, they have made progress in moving away from depression. I am very grateful for having obtained this valuable knowledge.
Help everyone to walk, look, and feel on the bright side!

360 of 379 people found the following review helpful.
a good book to start with
By A Customer
If you have just been diagnosed with depression, or someone who is close to you has, and you just want an overview of what depression is all about, then this is a good book to read as a first step. It brings together a lot of valuable general information and is written with experience and compassion. It will be of help to you if you are mildly depressed or even if you are merely unhappy with your life, but if you are a sufferer of major depression, this book is just not specific enough, it is too simplistic, and it does not contain anything new. There are chapters in the middle that discuss things like families, love, marriage, divorce, etc, that are in my opinion quite irrelevant.
The author admits that there is no one definite theory of the cause and treatment of depression, and so attempts to cover all the different approaches and put them together as package. This approach, whilst valid in theory, can be an overwhelming burden to juggle for a depressed person, who is made to feel that if he/she is not doing it all perfectly - keeping a mood journal, keeping a daily record of dysfunctional thoughts, eating well, in intense therapy, analyzing everything, etc - then he/she is not doing all they can to get well and this can make a depressed person feel a lot of needless guilt. I am very sceptical of this catch-all approach, it puts too much pressure on a depressed person for not nearly enough of a gain in their recovery. This approach will often make a depressed person feel that if they cannot manage all this constant self-actualization and exercises and analysis, etc (which they often can't - because they are depressed) that it then must be their own weakness making them depressed; this is extremely counter-productive. It is also unfortunate because some of the techniques can be of some help, but not if they are simplified and all jumbled together.
Having said all this, I do appreciate what the author is trying to do. This book is useful if you take from it what you think can help you right now, doing only what you can and want to, leaving the rest for another time. It won't change your life, but it will get you started and point you in the right directions for further help.

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